Photo - RECOGNIZED FORMAT WITH A FAVORITE DELICATE
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RECOGNIZED FORMAT WITH A FAVORITE DELICATE

Russia, Moscow city
Market: Public catering, Food industry
Stage of the project: Idea or something is already done

Date of last change: 20.09.2019
Min investment
$  37.448
Total required
$ 37.448
Rating
equalizer 58 из 1000
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Idea

ONLY TWO DISHES. PREPARING BURGERS AND ROLLS WITH SHRIMPS - THE BEST ALTERNATIVE MEAT.

Current Status

The project is at the seed stage.
Initial composition of the team: 5 people.
Work experience of 2 years in the field of catering (street-food, food court, HoReCa) and the food industry.
2 years of work and observation in places of leisure and recreation, fairs, outlets (collection of information on consumer trends and preferences).
Currently, the team is working for hire (M. Gorky Park, outlets, field events). The main assortment: burgers, rolls, drinks.
Average permeability of 100 people / shift.

Market

CUSTOMER REQUIREMENTS: "Feed me fast, tasty, reasonably priced and not to harm my stomach."
AGE CATEGORY FOR MOSCOW:
- parents with children;
- young people, students from 16-23 years old;
- residents of the capital from 23-37 years old;
- men and women over 37 years old;
- tourists.
Those. all categories of citizens who aspire, already lead, or at least once thought about a healthy lifestyle, about proper nutrition or what we eat, including lovers of hamburgers and rolls.
CLIENT SELECTION: A format familiar to him (in 90% of cases, the consumer chooses the product that is already familiar in taste or visually).
- The Russian fast food market - burgers for 2017 amounted to 140 billion rubles;
- The annual market growth during the crisis in the fast food segment is 3-5%;
- Moscow consumes 38 thousand tons of shrimp annually, 142 thousand people search for shrimp every month;
- Every month in Moscow, 1 million people are looking for seafood;
- Monthly, about 2 million people are looking for parks in Moscow;
- Every day in Moscow, an average of 45 thousand people visit parks (M. Gorky Park, Sokolniki Park, Zaryadye Park, VDNH)
- Near Moscow are concentrated three large airports (Domodedovo, Sheremetyevo and Vnukovo) with passenger traffic of one million people per month;
- Every year in Moscow there are many festivals, fairs, exhibitions, collecting from 30 thousand to 1 million visitors;
- Every day, 7 thousand people visit outlets, food courts, monthly they are searched by 200 thousand people (Vnukovo Outlet Village, Outlet Village Belaya Dacha, DEPO, Danilovsky Market);
- “Where to eat” in Moscow every month 70 thousand people are looking for, about the same number are looking for with delivery
- Monthly, over 350 thousand people are looking for hamburgers in Moscow;

Problem or Opportunity

CLIENT:
- all categories of citizens who aspire, already lead, or at least once thought about a healthy lifestyle, about proper nutrition or what we eat, including lovers of hamburgers and rolls.
PROBLEM:
- a low proportion of the known format (burgers, rolls) in the segment of healthy fast food;
- the client is lost in the assortment;
- the client is not ready to wait long;
- priority - healthy eating;
- the client expects bonuses, discounts, etc.
POSSIBILITY:
- provide the consumer with more than an alternative to meat;
- increase the share of useful fast food in the market;
- remove stop factors for the consumption of burgers and rolls fr om a consumer who prefers seafood, striving for a healthy lifestyle and healthy food;
- give the consumer a useful and beloved product in the usual format for him;
- reduce the time of product selection (only two dishes) and its preparation (2-3 minutes)
STATISTICS:
- Moscow consumes about 38 thousand tons of shrimp annually, 142 thousand people search for shrimp every month;
- monthly in Moscow 1 million people are looking for seafood;
- the proportion of consumers who strive for proper nutrition is 30% (annual increase of 5%);
- according to "Burger & lobster" 70% of customers consume seafood;
- every month, more than 100,000 people are looking for proper nutrition and wh ere to eat.
EXAMPLES OF IMPLEMENTATION:
- https: // shrimp burgers.rf;
- https://www.nordsee.com.
CLIENT'S READINESS TO PAY:
- a favorite delicacy in a well-known and recognized format (burgers, rolls);
- low calorie content, taste, a substantial list of vitamins, minerals and beneficial properties;
- the opinion of the poor quality of the product is reduced;
- natural ingredients;
- fast, tasty, healthy, reasonable price.

Solution (product or service)

Shrimp burgers:
- instead of meat cutlets - shrimp (Vannamei or Monodon);
- fresh vegetables;
- sauces, of which 2/3 of their own preparation (sweet and sour, spicy, sesame);
- low-calorie burger bun;
- served in a paper corner, decorated in a newspaper style, on which a company label is pasted with the logo, composition, name of the sauce (sesame, piquant, sweet and sour), as well as the necessary information for supervisory authorities (in accordance with TR CU).
Shrimp rolls:
- instead of meat or poultry - shrimp (Vannamei or Monodon);
- fresh vegetables + topping;
- sauces, of which 2/3 of their own preparation (sweet and sour, spicy, sesame);
- lavash;
- the rolls are wrapped in foil, on which a company label is pasted with the logo, composition, name of the sauce (sesame, piquant, sweet and sour), as well as the necessary information for supervisory authorities (in accordance with TR CU).

Competitors

All fast food players (street-food, food-court, HoReCa).

Advantages or differentiators

- Main ingredient - SHRIMP (VANNAMEI OR MONODON) - delicacies Admire In RUSSIA and worldwide distribution - has a low caloric content, weighing LIST vitamins, minerals and useful properties, as well as taste, combined with vegetables, fruits, sauces, bakery products.
- ONLY TWO DISHES - LESS ERRORS IN PREPARATION, THE SPEED AND ACCURACY OF THE CLIENT SELECTION INCREASES;
- AVERAGE COOKING TIME OF 5 MINUTES - LESS TIME FOR WAITING, MORE THAN FULLY CUSTOMERS, MORE THAN CAPACITY;
- THE COOKING SPEED DOES NOT REFLECT THE QUALITY OF THE FINISHED PRODUCT - THE PROBABILITY OF BAD REVIEW OF THE PRODUCT TREES TO ZERO;
- VARIETIES OF SAUCES AND “TOPPING” THERE IS NO LIMIT.

Finance

PESSIMISTIC FORECAST:
AVERAGE CHECK 550 RUB. (450 RUB. MAIN DISH + 200 RUB. DRINK); REVENUE 1 650 000 RUB. / MONTH; PURE PROFIT AFTER PAYMENT OF TAXES (15% INCOME - COSTS) WILL BE 177,000 RUB / MONTH, PAYBACK TIME WILL BE 13 MONTHS.
OPTIMISTIC FORECAST:
AVERAGE CHECK 650 RUB. (450 RUB. MAIN DISH + 200 RUB. DRINK), RAW MATERIALS COSTS REDUCED 15% -20%, REVENUE 1 950 000 RUB / MONTH, PURE PROFIT AFTER TAX PAYMENT (15% INCOME - EXPENDITURE) WILL MAKE 51. / MONTH, PAYBACK PERIOD WILL BE 5 MONTHS.
AVERAGE FORECAST:
AVERAGE CHECK 600 RUB. (450 RUB. MAIN DISH + 200 RUB. DRINK), RAW MATERIALS COSTS REDUCED BY 10%, REVENUE 1 800 000 RUB. / MONTHS, NET PROFIT AFTER PAYING TAXES (15% INCOME - COSTS) WILL MAKE 350 000 RUB. PAYBACK PERIOD WILL BE 7-9 MONTHS.

Business model

(1) PREPARATORY ACTIVITIES - 48 days (registration of an LLC, branding, purchase of equipment, hiring personnel, certification of an LLC, development of promotional events - website design, appearance of the object, mobile application (there is an idea), starting fundraising for opening the second object through aggregators “crowdfunding”, coordination of lease terms with the Danilovsky Market food court -> (2) LAUNCHING OF THE 1st OBJECT at the site of the food court "Danilovsky Market" (Moscow, Mytnaya St., 74) - "incubation period" of 90 days (adjustment of planned indicators, adjustment of wholesale prices for raw materials, development of the speed of preparation and quality of service, launch of the loyalty program and mobile application, organization of delivery through aggregators, preparatory measures for opening the 2nd facility) -> STARTING THE 2ND OBJECT - on the site of the food court "Outlet Village Belaya Dacha" (Moscow Region, Kotelniki, Novoryazanskoye Highway 8, 4 km from MKAD) - "incubation period" of 90 days (similar events, including to open the third facility on the food court site in M. Gorky Park (9 Krymsky Val St., Moscow) + attract a “revolving” loan to cover the remaining payables and purchase Food-Track for festivals, fairs, exhibitions ) -> (3) FOOD-COURT in the park "M. GORKY" (9 Krymsky Val St., Moscow) + FOOD-TRACK .....-> (4) FOOD-COURT + FOOD-TRACK .....-> .... FOOD-COURT + FOOD-TRACK + FRANCHISE ...-> ... WHEN ACHIEVING THE INDICATOR OF 75-100 OBJECTS, CONSIDERABLY CONSIDER THE QUESTION OF CONSTRUCTION OF THE COMPLEX FOR GROWING SHOPS (FARM), PRODUCTION OF BOTTLE WATER.

Money will be spent on

CONSTANT COSTS (EQUIPMENT): 581.3 thousand rubles. = $ 9,689;
VARIABLE COSTS (RENT, SALARY, RAW MATERIALS, ADVERTISING, CORPORATE COSTS, etc.): 1 391.698 thousand rubles = $ 22 509;
WORKING CAPITALS: 315.00 thousand rubles = $ 5,250.

Offer for investor

35% share of a limited liability company.
Mandatory participation in organizational matters.
The format of attracting investments is an interest-free loan for 18 months.

Team or Management

Risks

- incorrect location;
- a sharp increase in commodity prices;
- lack of measures to promote the product in the networks;
- Lack of a "loyalty program" and promotions for the client;
- poor-quality raw materials.
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