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Pay2u

Platform for creating SuperApps

Russia, St. Petersburg City
Market: Financial services
Stage of the project: Operating business

Date of last change: 15.09.2020
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Idea

PAY2U creates SuperApps and embeds affiliate services, offers and content into the banks apps. Bank becomes more than an application of only one use-case. We build in partner services using AppInApp technology and provide a unique seamless experience for user, when he can book a table in a restaurant, call a taxi, buy a ticket without leaving the bank’s application and get a reward for that action (e.g. cashback). Who doesn’t want to become a new WeChat, right?

Current Status

Speaking about our achievements, we are profitable and our revenue in 2020 will be 3 hundred and 50 thousand euros. We can highlight that we are a technological partner of all Russian mobile operators, several Airlines and banks and also we work exclusively with Yandex services.

Market

Banks, Mobile operators, Airlines and other large businesses

Problem or Opportunity

Our company solves the problem of low customers LTV, that is relevant for banks, mobile operators and other large businesses. The reason of low LTV is that apps of those companies are being rarely used and do not engage customers. They cover only one or two user demands. For example, I am using banks application once a year to set up automatical payments for utility bills, and then couple of times per month to transfer small amount of money to my friends. So the bank does not make money on me, because we practically don’t interact with each other. Also I eventually loose understanding of the value of this bank and it becomes difficult for the bank to keep me as a client.

Solution (product or service)

The solution of this problem is to provide clients with additional values such as convenience, new emotions, self-improvement, responsible consumption, savings, etc and increase your presence in customers smartphone, wallet and in his mind. PAY2U creates SuperApps and embeds affiliate services, offers and content into the banks apps. Bank becomes more than an application of only one use-case. We build in partner services using AppInApp technology and provide a unique seamless experience for user, when he can book a table in a restaurant, call a taxi, buy a ticket without leaving the bank’s application and get a reward for that action (e.g. cashback). Who doesn’t want to become a new WeChat, right?

Competitors

Usually, we compete with internal not specialized and already existing systems of our clients which they try to fit so as to manage their partner programs. As a rule with a lot of efforts and lacks. In terms of partner aggregating, CPA networks such as Clickbooth and Admitad, also could be considered as our competitors.

Advantages or differentiators

We are the only independent company that has deep practical expertise in partner services embedding and ready-to-use solution for Super App launching. Our team possess deep expertise gained from many years of experience.

Our two main technical advantages are:
-Ready-to-use technical components to embed third-party services directly in your application and to give clients seamless user experience .
-Unified administrative console to automate all aspects of working with partner offers and services.

Business model

We provide our clients with two pricing models: it can be a commission fee from attracted cashback turnover or subscription based payments for our platform service. Our monetization model is commission fee from attracted turnover and subscription for service of our platform.

Money will be spent on

We need money for establishing new company in Europe, building our marketing and searching for new clients and pilot projects.

Team or Management

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