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MOBISHOP

B2B e-commerce platform for manufacuteres and distributors

Russia, Moscow region
Market: Trade, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 02.08.2018
Min investment
$  50.000
3
Total required
$ 300.000
Rating
equalizer 466 из 1000
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Idea

B2B e-commerce platform for manufacuteres and distributors, replacing trade force.

Current Status

The platform was piloted at 50 retail points in cooperation with COCA-COLA.
The application is ready for scaling. The pilot is split up in 3 steps:
1. 'orders' and 'promo'
2. brand communication
3. retail audit

Market

Annual market volume of food products in Russia is 240 bln. USD.
Traditional market accounts for 27% of the total market and equals 65 bln. USD.
The number of traditional retail stores is more than 200K.

Problem or Opportunity

The profitability of FMCG companies in retail chains is shrinking due to the number of reasons. Hence manufactures are forced to look at traditional trade. Being segmental, traditional trade demands a large number of trade force to collect orders, inform about new products and promos, control the on shelf availability and the planogram. All these expenses are unprofitable especially if the retail store is small or badly located. Hence the described functions with a help of online solutions and platforms could be outsourced from sales representative to retail itself. One visit of sales representative costs on average 1,5 - 10 dollars. Only 50% of all visits are effective, bringing orders to manufacturer. Mobishop provides system for collecting orders for only 0,75 cents.
Manufactures's expenses on trade force is about $3,8 bln per year in Russia.

Solution (product or service)

Mobishop e-commerce solution helps manufactures and distributors to reduce field force expenses by 10 times.

Competitors

- Smart-Satu (Kazahstan) is a solution similar to MOBISHOP. In 2017 - they launched sales in Moscow. They give out tablets to stores with their preinstalled program.
- Gradient is a mono application for Gradient distributor own needs.
- A number of manufactures develop their own mobile solutions.

Advantages or differentiators

Smart-Satu gives out to retail outlets the tablets with its pre-installed program. Tablets can be lost, broken or obsolete - they need to be controlled and maintained. Therefore it increases the company's maintenance and staff costs.

Since the share of any manufacturer or distributor varies from 0.3% to 2% of the total turnover of a retailer, mono applications are not effective. The motivation of a shop assistant for working with such mono solutions can be supported only by large marketing manufacturer budgets, otherwise the interest will quickly be lost.

Finance

Accumulated revenue in Russia in 2018-2020 is over 22 mln USD.

Business model

In our calculations we have used a contract approach where manufactures buy Mobishop service for a fixed number of trading points (5K, 10K, 20K, 30K or 40K).

0,75 cents - a cost of 1 transaction via MOBISHOP
70K retail outlets are planned to be activated within 3 years.
Number of transactions per month per store is 10
8,4 mln orders per year collect manufactures and distributors via MOBISHOP.

Money will be spent on

The development of an additional app functionality and activation of retail points.

Offer for investor

At a personal meeting with the Investor.

Risks

- internet restriction or ban
- In-house solutions of manufactures vs unique platform

Incubation/Acceleration programs accomplishment

Startup Network

Won the competition and other awards

Awardee of the 96th Startup Battle, Retail.

Invention/Patent

We have got a trade mark №646248

Photos

Photo 1 - MOBISHOP
Photo 2 - MOBISHOP
Photo 3 - MOBISHOP
Photo 4 - MOBISHOP
Photo 5 - MOBISHOP

Product Video

Website address

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address