FRIDANCE is a tool for event organizers to earn money from what they love to do with a cloud-based platform for the development of location-based, AR-ready, immersive audio performances with integrated dating, ticket, and e-commerce systems in one ecosystem. With dating service, users can get closer to someone after meeting in a real life and only if their sympathy match.
FRIDANCE - is an evolutional product. We start to develop FRIDANCE as a tool for the improvement of and cost optimization of MYCITYVOICE project that our team launched in 2016. MYCITYVOICE is an immersive walk in 8 cities with more than 15 audio performances that take place on the city's streets. Current status: core server software is developed and investment needed to add functionality, develop user apps and start marketing.
We are not in direct competition with dating services nor event organizers.
Our main competitors are event planning and ticket sales platforms.
The market is big:
• Revenue in the Event Tickets segment amounts to US$73,424m in 2019.
• Revenue is expected to show an annual growth rate (CAGR
2019-2023) of 9.4%, resulting in a market volume of US$105,359m by
• The market's largest segment is Music Events with a market volume
of • US$34,410m in 2019.
• In global comparison, most revenue is generated in the United States (US$30,579m in 2019).
Problem or Opportunity
1. Start-up expenses to run performances are reasonable high and processes are complicated.
2. Noise is restricted in some places and annoying neighbors.
3. Millennials and youngsters are looking for a new way of entertainment, old-fashioned shows are too tight for them.
4. With all online dating services, you can never be sure who is behind the shiny profile picture. Make a date and pray.
Solution (product or service)
1. The ecosystem for all performance ideas: creating, ticketing, event holding, CRM, legal.
2. Using headphones and smartphones owned by users saves tons of money.
3. Drop the chains. Performance can be conducted everywhere: in the streets, in the shopping mall, building roof, forest, club etc.
4. Meet first before you date. At least you have one thing in common already - FRIDANCE brought you together in one place and gave you a key.
Advantages or differentiators
• Marketplace for event organizers and a tool for creation AR Ready immersive
performances as simple as drag&drop.
• Built-in ticket, e-commerce and rights & catalog management system.
• New dating: meet offline first and build your relation online only if your sympathy match.
• The platform fits both B2C and B2B market’s needs. If the high-quality sound is required, the limit for noise is set, need a wireless solution for any location - FRIDANCE is for you.
$2.000.000 for 20% share
($180.000 MVP and hypotheses testing)
Use of Proceeds:
●App and Technology Development
●Start content development
Total Installs Y2 - 6.500.000
Total Active Users Y2 - 800.000
ARPU - $28
CAC - $18
LTV - $149
Total incomes Y1 - $2.200.000
Total incomes Y2 - $170.000.000
Total incomes Y3 - $292.000.000
Grow up in 24 mon
$8.000.000 for 20% share
Ticket sales, subscription to built-in services, merchandise sales
Money will be spent on
Technology and app development, start content, marketing, employment