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Mobishop

a mobile platform/ marketplace for traditional retail

Russia, Moscow region
Market: Food industry, Services, Mobile applications
Stage of the project: Operating business

Date of last change: 17.04.2020
Min investment
$  300.000
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Total required
$ 1.000.000
Rating
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Idea

Suppliers costs to service traditional retail are very high - 10% on average of the turnover. Mobishop solution reduces these costs up to 70%. Mobishop digitizes the communication between the retail outlet and the supplier (without sales reps). How it works: the outlet at any time through the app participates in promotions, learns about new products and places orders online. An online order goes directly to the supplier’s accounting system. The supplier delivers the goods.

Current Status

operational business
in active sales

Market

The potential is huge. Today, traditional trade points are not digitized. And the share of traditional trade, depending on the country, ranges from 25 to 90%. In Russia there are more than 300 thousand points of traditional trade.
We also see a high potential in the markets of developing countries like Indonesia, Philippines, India. The number of traditional retail outlets is more than a million in each of these markets.

Problem or Opportunity

Problems on producer/distributor's side that we solve:
1. high costs of trade teams 2. lack of information in shops leading to low product presentation in shops 3. Low efficiency of new product and promo launches leading to high marketing budgets 4. uncovered market

Problems on retailer's side that we solve: 1. Low presentation of product range (catalogues) 2. lack of information on promos and new launches 3. need to waste up to 3 hours daily on communication with sales representatives 4. full dependance on sales reps, need to wait them to come

With our mobile platform we save money for FMCG companies/distributors, increase efficiency and sales for both sides and make it easy and with a click of a button to make orders and transactions.

Solution (product or service)

Our solution helps to reduce costs and increase sales, as it provides:
- Additional sales channel and larger coverage of the territory (regardless of a presence of a branch or a trading team on a territory)
- Reduction of costs on trade team (all transactions are online)
- Increase of productivity of sales representatives (the team is focused on development of the new territories, not on taking orders)
- Reduction of costs for marketing and brand communication (time to market (TTM) increases with the online system)
- Fast and easy order of goods (comprehensive information about products in the system that is easy to see and use)
- Integration with the suppliers accounting system
- Control of trade parameters in any retail store through retail audit and mystery shopper solutions in Mobishop (planogram, prices, product assortment, promos, equipment and others)
- Analytics on trades and promo’s effectiveness within the territory
- Higher speed of communication (no need to train a trading staff)
- Transparency of transactions (access to the situation and demands of the retailers online)
- Motivation programs for stores (through motivation service)

Competitors

The main and only competitor in Russia - is Na_polke by Sberbank and Evotor.
Na_polke does not guarantee retail outlets a product assortment, since the bulk of na_polke customers are small wholesale suppliers selling products with big discounts, without stable assortment.

Advantages or differentiators

Mobishop is for official distributors with a constant assortment. We are changing the entire distribution model of a distributor to digital

Business model

B2b, Saas: we take a commission for our services (on subscription bases) from producers/distributors. Our platform is free of charge for the final users - retail stores.

Money will be spent on

Investments will be spent for additional functionality and sales. Investments will ensure faster growth of the company.

Risks

New competitors could be a risk.

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