Photo - Bon Ration
51077

Bon Ration

Marketplace for Healthy food deliveries (daily rations)

Russia, Republic of Tatarstan
Market: Internet and IT, Consulting, Food industry, Trade, Mobile applications
Stage of the project: Operating business

Date of last change: 04.02.2021
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Idea

Bring together most of Healthy food market players in 1 Mobile app;

Simplify the process of selection and ordering by individual characteristics in 3 clicks;

Popularize Healthy lifestyle.

Current Status

Right now we have the product and revenue from sales. We have almost 2,000 orders per month.

We add new Healthy food producers to our marketplace from various cities every month.

Market

Customers :
1) B2C: Women (65%) & Men (35%) aged 25+
2) B2B: Companies that order food for employees

Producers :
B2B : Healthy food producers

Problem or Opportunity

Not enough time to cook;
Traditional fast-food is not healthy;
Healthy food market is not structured;
98% of Healthy food market players don`t have a Mobile app.

Solution (product or service)

Bring together most of Healthy food market players in 1 Mobile app;
Simplify the process of selection and ordering by individual characteristics in 3 clicks;
Popularize Healthy lifestyle.

Competitors

Direct competitors:
Daily rations producers: Grow food, Perfomance Group.

Indirect competitors: Yandex Eda, Delivery club.

Advantages or differentiators

1-click subscription model:
We have Daily rations delivered on a schedule (weekly/monthly) rather than having to make one-off purchases every time, as in the food ordering and delivery model.

Only healthy food:
All of our producers offer healthy menus, that help to follow a balanced diet, in accordance with customers' goals.

We offer specialised menus selection:
People who follow a strict diet can easily choose specialised rations, such as gluten-free, lactose-free, vegan or ones that suit them, if they have certain food allergies.

Finance

CPA & LTV in the presentation attached.

Business model

1 Mobile app for all Healthy food producers (including small market players who can`t make their own app).
Marketing activities to find new clients.
We take 10-15% from every order.

Money will be spent on

We are currently fundraising for a seed round for:

Development of new features in our IT product,
Adaptation prior to entering the CIS market,
Entry to the CIS market,
Adaptation and Integration of IT product for entry to the European markets,
Scaling / Marketing.

We plan to add a lot of new features for clients. For example, DNA analysis and subsequent food recommendations and specialised filters in our system.

Offer for investor

a. Project share (TBD)
b. Convertible loan (TBD) – 12+ months

* Financial model and detailed key metrics can be disclosed after signing the NDA.

Team or Management

Risks

Yandex Eda has strong marketing background.

Incubation/Acceleration programs accomplishment

Business Incubator at IT-Park Kazan.

Won the competition and other awards

We are residents of Business-Incubator at IT-Park Kazan;
We are in TOP 10 FoodTech Russian startups 2020 (according to Moscow Innovations Agency);
We are the winner of FoodTech IT-solutions accelerator in food production and delivery.
Healthy food Best brand 2019 (Sport Fit Adwards)

Invention/Patent

Intellectual property № 2019663619 from 21.10.2019
Trademark certificate № 731451 from 07.02.2019

Photos

Photo 1 - Marketplace for Healthy food deliveries (daily rations)
Photo 2 - Marketplace for Healthy food deliveries (daily rations)

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video